Blog. Koffmann’s Speciality Foods chooses Hospitality Action as Charity Partner
May 4, 2021 | Author: Jeremy Gibson
The speciality fresh ingredient brand fronted and co-owned by legendary chef Pierre Koffmann is to extend its support of industry charity Hospitality Action in 2021 with financial and marketing assistance to help the charity as it continues to care for those who have lost their livelihoods during the Covid-19 pandemic.
The industry leading Koffmann’s Potato brand will support the charity’s Invisible Chips campaign with donations being made from each pack sold to the trade. The Koffmann’s team will also promote the eye-catching campaign to the industry via its marketing channels with Pierre becoming an Invisible Chip Brand Ambassador.
Other brands in the range will also support Hospitality Action with affinity deals, and on pack promotions throughout 2021 and beyond.
Pierre Koffmann said: “This industry and the UK scene have been incredibly kind to me throughout my career when we saw the great work Hospitality Action was doing in 2020 we wanted to get involved. Invisible Chips is a hilarious and innovative way to raise money for the industry. Our potatoes make the perfect visible which makes them the perfect ingredient to support their worthy, but invisible counterparts. We hope to see invisibles alongside our own products on our clients’ menus across the land.”
Mark Lewis CEO of Hospitality Action said, “Pierre is one of the most highly regarded and decorated chefs in the UK today. His reputation and reach will help us propel the Hospitality Action ‘We’ve got you message’ into even more businesses across the UK. Not only will the partnership be valuable for us financially, but by promoting the charity on-pack they’re helping us get the HA message into the hands of chefs, KPs and back of house staff who are notoriously hard to reach via other marketing channels.”
Simon Martin, MD of The Food Heroes said, “We love Invisible Chips, and as we got to know what Hospitality Action does and stands for, we quickly realised that we shared the same values. We’re delighted to support them financially and by putting their messages on pack and in our marketing to help raise funds and awareness of the vital work they do.”
The campaign kicks off in May and will run throughout 2021.