Camden Town Brewery were among the first to reach out to support during the first national lockdown. Their innovative fundraising included auctioning off a freshly pulled pint of Hells larger delivered direct to the winning bidder’s front door. The pint sold for £800 and the brewery kindly agreed to match the donation meaning one pint alone raised a staggering £1,600. They also collected funds across a series of Instagram Live events ranging from open mic nights to virtual pub quizzes and doubled the donations raised.

Belazu Ingredient Company reached out to support us by hosting a fabulous online banquet. “The Belazu Banquet” live cook-along featured globally recognised drinks expert and founder of La Maison Wellness, Camille Vidal, Belazu’s very own Development Chef Henry Russel, Michelin starred chef Ollie Dabbous, Tel Aviv born chef and founder of Eyal Jagermann, co-author of Ottolenghi FLAVOUR, Ixta Belfrage, Chef proprietor of Quo Vadis Jeremy Lee, James Elliot, co-founder of Pizza Pilgrims, pastry aficionado and The Telegraph baking columnist Ravneet Gill, and host for the evening, food editor of The Sunday Times and CODE Hospitality, Lisa Markwell. Ticket holders created a multi-course vegetarian feast and cocktail whilst enjoying the virtual company of all those involved.

Berkmann Wine Cellars launched their industry-leading #Help4Hospitality scheme, a pop-up online wine shop during the first national lockdown and re-opened their store as the second lockdown commenced. Customers who place an order using their special code received a discount and Berkmann donated a percentage of the order value to the outlet in question. Customers were then given the choice to split the donation generated by their order between Hospitality Action and The Drinks Trust. Rupert Berkmann, CEO of Berkmann Wine Cellars, explained, “Berkmann has decided to forgo profits for the sake of supporting its partners in the hospitality industry.”

Our Patron Raymond Blanc OBE started a virtual dessert challenge and encouraged keen home bakers to make a dessert in our honour and ask their friends to do the same. Countless home cooks shared their dessert photos on social media and made a donation in our honour.

Our friends at Boodle’s Private Member’s Club rose to the challenge during lockdown by engaging staff, friends and family with a series of online events to keep spirits high whilst raising vital funds. Their fundraising included a virtual wine tasting, Who’s the Baby competition and a series of “dare” challenges and raised over £5,000. 

Canton tea usually only supplies the likes of Soho House, Hotel Café Royal and The Waterside Inn. Whilst their trade partners were closed during lockdown they opened sales to the at home market. From mint to matcha, oolong to chamomile, £1 per pack sold came straight to Hospitality Action and raised £800.

Clement Knives are handmade British chef knives by bladesmith Tim Westley. Hand-forged and finished with handles made from recycled materials. Clement Knives raised funds by hosting an online raffle to win one of their environmentally friendly and sought after knives and raised over £2,000.

The inventive listings website DesignMyNight teamed up with pub-favourite Fuller’s to giveaway five hotel stays in Dorset, Staines, Hampshire, London and Oxford. Entries were just £1 and the online raffle, which ran for two weeks, raised close to £3,000.

Burger chain Honest Burgers caused an online frenzy when they released 50 ‘make at home’ burger kits a day for five days in a row at the peak of lockdown. Those lucky enough to get their hands on a kit were asked to donate what they could. The funds raised were split between Hospitality Action, Landworkers' Alliance and The Trussell Trust who each received £2,933.

A world leader in luxury, LVMH Vins d’Exception’s three French proprieties donated stock that was sold via a global network of fine wine merchants. The 300 collectable and limited-edition numbered cases of wine comprised of the most acclaimed vintages from each property over the last decade. Proceeds were donated to three international charities and over £100,000 was donated to HA alone.

Master of Malt, Beer Hawk and the Budweiser Brewing Group UK&I joined forces to form the ‘Save the Pubs’ Alliance and placed £1 on every website order to help those left in dire financial need due to COVID-19. Justin Petszaft, Managing Director of Atom Group said: “Together, we’re going to try and support as many people as we can through this challenging time, and we’re going to do it in the way which people need most – by providing cold hard cash so they can buy the things they need and pay rent.”

Our dreams came true when Mondo Brewing approached us and said they wanted to create a special We’ve Got You beer in our honour. The fruited gose is the same shade of red as our logo and the beer has been selling by the key and can since early August. They also donated £1 per bottle of each Dishoom IPA sold online during lockdown. This vibrant hop character compliments the bold flavours and spices found in Dishoom’s food and raised over £1,000.

As carnival-lovers across the UK missed the joys and excitement of the 2020 Notting Hill Carnival, Papa John’s brought a slice of festival vibes to people’s doors with carnival inspired deliveries and Reggae Reggae Jerk BBQ wings. A truly phenomenal sum was raised from the sale of these tasty chicken wings and gifted to Hospitality Action.

Earl of East created candles that smell like the places we missed the most during lockdown; the local pub, the cinema and the summer festival. Thanks to the work of Uncommon Creative Studio the candles garnered national press from publications including The Guardian and featured on ‘Steph’s Packed Lunch” on Channel 4. These evocative “scents of normality” raised £12,000

Born in Yokohama, Japan, Chef Endo Kazutoshi is a third generation sushi master. Though steeped in tradition, Endo adds his own fresh elements into the art of sushi with his passion for showmanship and performance. During the first national lockdown Chef Endo developed a popular home delivery sushi service which instantly sold out and donated the profits to a selection of charities including Hospitality Action.

Unable to host their 2020 awards ceremony the team behind The Estrella Damm National Restaurant Awards worked hard to curate a phenomenal auction in our honour instead. Their Top 100 Auction included some very exclusive money-can’t-buy experiences from the likes of Monica Galetti, Tom Brown, Adam Handling and more and raised a staggering £117,000.

Brainchild of Craig Prentice of mum, Walk for Calm was a two week long challenge event which saw the people of hospitality come together to support and raise funds for Hospitality Action and CALM (Campaign Against Living Miserably). Thanks to the efforts of Caterer.com, UKHospitality, The Caterer, Umbrella Training, Healthy Hospo, Tonic Talent, Sixty Eight People and all those who took part, Walk for Calm raised over £16,000 and helped to promote wellbeing and the importance of looking after our own mental health.

Ridgeview kindly donated £1 for every bottle of Ridgeview Sparkling Wine sold online until the end of May to Hospitality Action. All orders no matter how big or small were delivered free of charge across the UK and just over £5,000 was raised. Ridgeview said: “In such difficult times it is our hope that a little Ridgeview sparkling might be able to brighten up the end of your day or bring a little joy to your weekend.”

The serviced apartment industry is rapidly expanding as more travellers, both business and leisure, recognise the benefits of staying in serviced apartments. The ASAP nominated us as their 2020-2021 Charity of the Year and helped to raise our awareness levels across the sector. Members have consistently reached out to support our work by inviting us to speak at various online forums, gifting us with corporate donations, taking part in our Invisible Chips campaign and taking part in a collective challenge event in a place of their choice depending on the restrictions in place at the time.

The first growers of fresh wasabi in Europe, The Wasabi Company, donated 20% of every online sale to HA and raised £4,100. Jon Old of The Wasabi Company said: “We believe the best way through this crisis is by sticking together and supporting one and another. For as long as we can we will be donating 20% of our online sales to Hospitality Action. This amazing charity provides a range of support services to help hospitality people back on their feet again after a setback.”

Today’s Special, a celebratory virtual event and live auction was organised by Hawksmoor’s Huw Gott, Pho’s Marketing Director Libby Andrews, and social purpose agency Purpose Union, with support from Contented Brothers. A celebration of the strength, breadth, character and resilience of the hospitality industry it raised over £100,000 for our work. Live Auction lots on offer included a private virtual masterclass for four people with Michel Roux Jr and a Zoom bake-along for up to 30 children with winner of the Great British Bake Off Candice Brown. 

The team at Umbrella Training embraced the lockdown lifestyle by hosting a series of “Publess” Quizzes with popstar Sophie Ellis-Bextor even lending her support. Umbrella Training also took part in the Government’s Kickstart Scheme, a 6 month paid job with a local employer, funded by the Government that provides a fully-funded opportunity for job seekers to get the experience of working in one of the UK’s most exciting companies. For every successful placement they facilitated through the scheme Umbrella Training donated £10 to our work. 

Niall Keating, Executive Chef of Whatley Manor invited fellow Michelin-starred chef Tom Brown of Cornerstone, Hackney Wick to take over Paradise Carriage for a pop up event in aid of HA. The £25 menu included Hake Kiev, hazelnut butter, wild garlic hollandaise, loganberry trifle and Cotswold Beer and raised £2,000.

Yeastie Boys have supported HA throughout the pandemic by donating a portion of funds sold from their unique lagers and IPAs. As the pandemic continues so too does their support and as a new initiative, the Yeastie Boys have generously launched The Reflex box - Hospitality Action edition, a box full of their delicious modern lager with £5 per every dozen lagers sold donated.