About Us. Ambassadors

“The hospitality sector gives so much to bring people together and put smiles on their face, but the industry has its challenges and those working in the sector can suffer financially and mentally. That is why I have supported the work of Hospitality Action as it makes a positive difference for those who need it, at the right time.”

Steve Ashworth
Director | PKF-Francis Clark Chartered Accountants & Business Advisers

“Hospitality Action has been Northcote’s favourite charity for many years. It is so important to all of us in this amazing industry to show that we support and sincerely help and assist those who need it, through misfortune, illness and modern life challenges. I believe in giving back and protecting those around us who give so much every day in our operations.”

Craig Bancroft
Managing Director | Northcote Hotel Ltd - A Stafford Collection Hotel

“It's a privilege to represent Hospitality Action as an Ambassador, they are a force for good, for nearly 200 years they have been supporting hospitality folk. Providing in times of need, vital assistance for physical, mental and financial challenges in order to help people get back on their feet. Think about it…183 years of helping to change lives for the good.”

Gaynor Black
Owner | GB Hospitality

“I am very proud to be invited to become an Ambassador for Hospitality Action at such an important time in their 183rd year history.  I look forward to developing the Committee in the East of England and supporting the nationwide initiatives as well as developing some of our own, to raise vital funds for the charity.”

Oliver Brown
General Manager | Wivenhoe House

“It is an honour to have been selected as a Hospitality Action Ambassador. I have worked alongside the Hospitality Action team for over three years and it has been a truly inspiring and enriching experience, to be able to support and give back to my industry. The work Hospitality Action do is vital, especially during this time of unprecedented hardship, so I am delighted to continue to support and further their initiatives.”

James B. Clarke
General Manager | London Hilton Bankside

"Hospitality Action supported me greatly during a time when I saw no light. Their services are invaluable to the industry and it offers every single person a helping hand. It is now my mission to share the word of their support to all hospitality venues across the country to ensure no one is left feeling alone, because, we’ve got you."

Mitchell Collier
Reception Manager | The Mayfair Townhouse

“Hospitality Action provides lifelines for people in hospitality who may need emotional, financial or other support at certain times in their lives. The charity’s contribution to hospitalitarians past and present, has never been more needed given the enormous challenges we all face in 2020 and beyond. I have enjoyed numerous fundraising events over the years which have not only been fun to support, but also kept me fit whilst networking with industry colleagues and friends, in order to raise vital funds. Everyone can do their part to give a little back. Come join us!”

Brenda Collin
Senior Vice President Europe | Preferred Hotels, Resorts & Residences

“I firmly believe that, as someone who has been in the hospitality industry for over 25 years I have a responsibility to engage in charitable and fundraising work for our sector. Hospitality Action’s aim is to unite people and ideas to create opportunities. There are so many challenges facing the world today, but I believe that by bringing the right people together and taking an entrepreneurial approach, we can create positive change and support others in our industry.”

Debrah Dhugga
Chief Operating Officer | The Apartment Group

“I am thrilled to accept the new role of Hospitality Action Ambassador and to continue my support for all the activities and initiatives that Hospitality Action are undertaking. I have been a keen and active supporter over recent years and believe our industry can make a significant difference to the many lives that we support. I look forward to continuing highlighting the opportunities and needs for funds/sponsorship and to be actively involved in the various campaigns that Hospitality Action undertakes.”

Adrian Ellis
General Manager | The Lowry

“I have been involved with Hospitality Action for a number of years now and have taken part in numerous fund raising events including co-creating and leading the MIALDMiles team and its efforts for the 20,000 mile challenge earlier this year, who contributed 2,300 miles and £12k. I have also been a part of the Golden Friends scheme for 5 years or so. Hospitality Action do outstanding things and it is my honour and privilege to be involved.”

Adam Hersey 
Hospitality Manager | Bartlett Mitchell

“I’m delighted to be an Ambassador of Hospitality Action and will use this platform to help raise awareness of the mental health issues those in hospitality face. Mental health is no different than any other life-threatening illness. I want to talk to people in my industry: to the producers, the farmers, the chefs and the students and my work with Hospitality Action will help to make this possible.”

Charlie Hodson
Owner | Hodson & Co Cheese Rooms With Delicatessen

“I am honoured to have been asked to become an Ambassador for Hospitality Action, at a time when their services are needed more than ever. The industry has been ravaged by Covid19 and many wonderful people have lost their livelihoods as a consequence. I will work tirelessly to support this wonderful charity to raise awareness and funds to ensure the support is there when and where it is needed.”

Chris Horn
Managing Director | Gold Key Media

“I have been involved with fundraising with our wonderful industry charity Hospitality Action for 20 years, by organising and fundraising at Hotelier Balls in the North West of England. I believe you have not lived a day until you have done something for someone who can never repay you.”

Richard Morrell
Cluster General Manager | De Vere

"As an Ambassador, Patron and a supporter of HA for more than 40 years I am proud and honoured to be in a position to give my full commitment to the aims and objectives of the charity. For over 180 years HA has supported and helped hospitality people who are less fortunate, and we all have a responsibility to support our own charity."

Harry Murray
Chairman | Lucknam Park Hotel & Spa

“I am honoured to be an Ambassador for Hospitality Action. As the foremost charity for our hospitality industry it plays a fundamental role in offering support and advice to the diverse range of hospitality workers that make our industry so special. Hospitality Action ensures that we look after own, hospitality professionals who dedicate their career to looking after other people.”

Simon Numphud
Managing Director | AA Hotel Services

“After 36 years in our wonderful industry, my journey has had many highs and some lows.  Knowing that Hospitality Action is there to support our brothers and sisters when times are tough is a fantastic feeling and helping them to raise funds and awareness is a privilege and an honour. I could not be prouder to be an Ambassador for them.”

Adrian Oliver
Owner | Cornish Field Kitchen

“Throughout my career, the hospitality industry has given me so much. This is why I want to give something back and show my support to Hospitality Action during these challenging times.”

Alessandro Palazzi
Bar Manager | Dukes Hotel

“As a London board member for almost 10 years, I always knew that we made a difference, to the lives of our golden friends and co-workers in their time of need. Especially throughout the current horrendous times, workers in our industry need us more than ever. I am honoured to become an Ambassador and to ensure that we continue to be a charity that cares and contributes so much to those in our industry in their time of need.”

Daniel Pedreschi
Regional Vice President Operations UK | PPHE Hotel Group

“For over 10 years I have been a Guardian member and volunteer visitor for Hospitality Action, I am honoured to be recently appointed as an Ambassador. It has never been more essential, to support Hospitality Action who are offering vital assistance for hospitality workers at this critical time. Like many others in the industry, passionate about helping others, as an ambassador I will be totally committed to continue to support hospitality people for the foreseeable future.”

Liz Smith-Mills 
Hotel Consultant |