Blog. International Donut Day

May 10, 2021 | Author: Giuliana Vittiglio

Who doesn’t love doughnuts? Strawberry jam, caramel or chocolate, whatever the (delicious) filling they’re sure to put a smile on your face. And that’s why we’re thrilled to be the charity partner of Donut Worry Be Happy International Donut Day on June 4th.


For each doughnut smile shared on social media between now and June 4th with the hashtag #SMILEFORDONUTS Belgian doughnut brand Donut Worry Be Happy will donate the value of one doughnut to Hospitality Action.


Over 230 convenience stores and catering outlets nationwide have signed up to take part in the campaign, with dedicated posters, retail displays and social media graphics. All to encourage customers to share #SMILEFORDONUTS across Instagram, Facebook and Twitter tagging @DWBH_UK in an attempt to boost morale across retail and foodservice.

Rebecca Dunning, Trade Marketing Manager UK&I for La Lorraine Bakery Group, the owner of Donut Worry Be Happy said, “This is a first for Donut Worry Be Happy and it is a pleasure to be able to raise funds for a charity that is offering a crucial lifeline for hospitality workers who have been made redundant as a result of the pandemic. To do so with Donut Worry Be Happy doughnuts, is just a fun activity that everyone can take part in!”


Taking part is easy:


  1. Simply bite into your favourite doughnut between now and June 4th
  2. Share a photo of yourself across social media with a doughnut smile
  3. Tag @DWBH_UK and use the hashtag #SMILEFORDONUTS
  4. Enjoy the rest of your doughnut!

To learn more simply click here.