Blog. 30,000 Miles To Hell and Back

March 1, 2021 | Author: Giuliana Vittiglio

This summer, we're challenging the country to travel To Hell and Back to raise much-needed funds for HA.

Between June 10th - 18th we're asking you to run, cycle or walk to help hospitality people in crisis. Since the first lockdown hospitality workers have experienced unimaginable hardship: lives and livelihoods have been lost; mental health has been challenged; businesses have closed.

The past year has been nothing short of hellish, in short, this past year, they've been through hell. That's why we're heading 30,000 Miles To Hell and Back on our virtual fundraising challenge, this June.

Sponsored by jellybeanUmbrella Training and CH&CO and  supported by Champagne Taittinger we're asking participants to combine their sporting activities to cover an epic 30,693 miles to virtually visit four actual hells on earth: towns called Hell in California, Michigan and Norway; and Hell Creek in Montana. Crucially, this is a return journey. Yes, we're heading to Hell - but we're coming back again as a team, just as the UK's resilient hospitality industry will be back in full attack, in the coming months.

The miles will be collectively clocked, logged and shared online in an effort to light up the virtual road To Hell and Back…all in a socially distanced way. As soon as you're registered your fundraising can begin! And you'll have between 9am on Thursday 10th June until 2pm on Friday 18th June to walk/run/cycle as many miles as possible.

Like all good sporting events there’ll be a pasta supper the night before taking place on Instagram Live. Participants are also encouraged to post snaps of their route and their endeavours to share across social media tagging friends using #HellandBack, @hospaction If you can clock up a mile or two (or 200!) to get Hospitality Action To Hell and Back, simply register to take part.