Get involved. Support Hospitality Action with Pennies micro-donations.
Every day, thousands of hospitality workers face financial hardship. With Pennies, your business can help effortlessly by giving customers the option to round up their bill with a few digital pennies at checkout in support of Hospitality Action.
This September, we’re calling on hospitality operators across the country to invite their customers and guests to round up their bills via Pennies, helping fund Hospitality Action’s vital work supporting people across our industry.
Talk to the Fundraising team with details of your business, and whether you are an existing Pennies partner or new to micro-donations. We’ll then organise a call to discuss next steps, and introduce you to Pennies if necessary.
Pennies integrates with your existing payment provider, with no operational disruption.
Micro‑donations are loved by customers; over 300 million have already chosen to give.
The donation prompt appears automatically; no awkward conversations needed.
Show your customers you care about the people behind the industry.
Why Hospitality Action should be your charity partner.
Every day, people in hospitality go above and beyond for others. When life takes an unexpected turn, Hospitality Action is there to support them.
Tatiana, a restaurant manager, came to us seeking help to replace a broken dishwasher. But when we spoke to her, we discovered a far greater need.
After contracting severe malaria on a dream trip to Angola, Tatiana developed sepsis and blood poisoning. To save her life, doctors had to amputate all four of her limbs. Following weeks in an induced coma and a long rehabilitation journey, she faced the challenge of rebuilding her life from scratch.
Determined to return to work and dance again, Tatiana needed advanced prosthetic limbs that would give her the mobility and independence she longed for. A crowdfunding campaign organised by her employer raised most of the money needed, but there was still a £20,000 shortfall. Hospitality Action stepped in to bridge the gap, helping Tatiana regain her freedom, return to work, and get back to doing what she loves.
Stories like Tatiana's are only possible because businesses choose to support Hospitality Action.
See the impact you can make.
The winter months are always the worst for families living in poverty with many forced to choose between food or fuel, eating or heating.
Our annual Winter Fuel Grant scheme aims to ensure that as many hospitality households are saved this stark choice. With the funds raised from our partnership with Pennies, we’ll be able to award many more Winter Fuel Grants and ensure that more families can stay warm and put food on the table, despite soaring energy bills.
£200
Could fund a child’s bed and mattress, ensuring a sound night’s sleep.
£350-500
Could support a household with living costs immediately following redundancy during a critical period as they await the outcome of their benefit application.
£500
Could pay for a respite break, allowing a dedicated 24/7 carer to take time out to look after themselves before they become exhausted and run down.
How Pennies works.
- Enable micro-donations — Pennies activates a small 'round up' prompt on your digital checkout.
- Customers choose to give — A few pence can be added in seconds. Every donation is entirely optional and always under the customer's control.
- Support Hospitality Action — Every penny donated helps Hospitality Action provide vital support to hospitality people and their families facing hardship.
Pennies is trusted by more than 1,100 charities and some of the UK's best-known brands.
Already a Pennies partner?
If you're already an established Pennies partner, it's as simple as choosing Hospitality Action as your beneficiary during the month of September.
Pennies can help you switch from our current charity partner for the month, and switch back once the campaign ends. If you have an existing charity partner in mind for September but would still like to take part, it's possible to share donations between more than one charity.
New to Pennies?
We can introduce to the team at Pennies to explore integration and setup - it's quicker than you think.
You can find out more about how Pennies works on their website here, and read FAQs here.
Once setup with Pennies, you can use all year round to raise funds for your charity partners, including Hospitality Action.
Make a real difference.
Ready to support the people who make hospitality special? Pennies makes it easy. Hospitality Action makes it meaningful.
Contact the Fundraising team with details of your business, and whether you are an existing Pennies partner or new to micro-donations. We’ll then organise a call to discuss next steps, and introduce you to Pennies if necessary.
For confirmed partners, we’ll also promote your participation on our social media channels and on our regular fundraising emails.
Whether you attend a gala dinner, organise your own fundraiser, or nominate us as your Charity of the Year, your actions will help those in real need.
Find out more
