Blog. Iconic hoteliers go Back to the Floor

February 12, 2024 | Author: Giuliana Vittiglio

On Friday 5th April over 80 industry stalwarts are set to return Back to the Floor in aid of Hospitality Action. The evening, the sixth in the Back to the Floor series, will take place at Park Plaza Westminster Bridge London and will see our iconic brigade test their silver service skills for 500 guests, in recognition of the hard work their teams carry out each day.

In 2022, when Back to the Floor last took place, a staggering £259,584 was raised, making it the most successful fundraising event in our 187 year history. Waiters and sommeliers participating this spring include Michael Bonsor, Managing Director, Rosewood London, Tej Walia, General Manager, Foxhills Club & Resort and Khalindi Juneja, Chief Executive Officer, Pride of Britain.

Back to the Floor co-founder, Danny Pecorelli, Managing Director of Exclusive Collection says:

“The thought and planning that goes into Back to the Floor takes over two years, as we aim to top the incredible achievements of previous events. To date, the Back to the Floor series has raised over £550,000 and I am grateful to everyone who has made this possible, from sponsors and suppliers to our esteemed waiting team and guests. This year’s event will be our best yet, we are in safe hands at the Park Plaza Westminster Bridge London and I know that our eighty-strong service team of Industry luminaries will work hard to outdo themselves again. Please be generous when tipping our waiters and sommeliers, even if they do spill wine on your best outfit!”

James Clarke, General Manager, Park Plaza Westminster Bridge London and host of Back to the Floor says:

“There is nothing quite like Back to the Floor and I am honoured to host the extravaganza at Park Plaza this spring! The spirit of friendship and camaraderie is second to none and we are looking forward to putting on a night to remember. While the evening will provide first-class entertainment it’s worth remembering why we will all be together, to raise funds for Hospitality Action and to create a ripple effect of kindness and compassion to positively impact the lives of those in need."

The event would not be possible without our host Park Plaza Westminster Bridge London, and event sponsors American Express,, Exclusive Collection, Farncombe Estate, Hand Picked Hotels, and Umbrella Training, heartfelt thanks to them all.

You can browse the list of top hoteliers and industry figures taking part in the event here. Please consider tipping your favourite waiter or sommelier, knowing your donation will make an incredible difference. Alternatively, if you’d like to discuss sponsorship opportunities or donate a prize towards the evening auctions, please contact Sophie.

Watch this space to see how the evening unfolds and to learn how the funds raised will support those in crisis across our industry.