Blog. Iconic Invisible Chips

When we launched our Invisible Chips campaign hospitality had just begun to cautiously re-open its doors after the first national lockdown. Since then our favourite hotels, restaurants, pubs and cafes have been put through the ringer but with the end to lockdown now in sight we’re proud that Invisible Chips feature on countless al fresco and take away menus across the land.

We’re always thrilled when a new Invisible Chips stockist joins our fold and we’re over the moon to welcome the entire Iconic Luxury Hotels Collection to the family. This eclectic collection of unique properties includes quintessentially British country houses, a 19th-century boutique hotel, a coaching inn and a high-end neighbourhood townhouse. Whether you visit The Kitchen at Chewton Glen, The Astor Grill at Cliveden House or The Lygon Courtyard at The Lygon Arms you’ll be able to order a side of Invisible Chips with your starter, main or even dessert.

Andrew Stembridge, Executive Director, Iconic Luxury Hotels says: “Every single hospitality venue across the UK has been impacted by C-19. Here at Iconic we’ve picked ourselves up and dusted ourselves down and we’re overjoyed to serve our guests again. Not everyone has been as fortunate and that’s why we’ve added Invisible Chips to our menus to give our loyal guests the opportunity to get involved too”.

While the end is in sight there’s a long road ahead for thousands of hospitality people who have seen their livelihoods disappear. By adding Invisible Chips to your menu you’re helping us reach many more people including Miss A and Mr B who we recently helped with recovery grants:

Miss A: "Thank you very much for helping me to buy food. I was so nervous that I didn't know what to buy at the supermarket. This has been something I will never forget. Thank you with all my heart for the help you are offering me. I had totally lost hope in everything."

Mr B: “I hate being seen as the one in need but we all fall from grace occasionally. I'm so lucky that I have your support to pick me up and put me on my feet again."

From haute cuisine to the high street the Invisible Chips movement is growing. If you’d like to add Invisible Chips to your menu please get in touch.