Blog. Tom’s Tantalisingly Tasty Invisible Chips

October 26, 2020 | Author: Giuliana Vittiglio

In these turbulent times we're over the moon to share some proper good news with you and announce our brand new Invisible Chips Ambassador, the legendary chef and all-round good guy, Tom Kerridge. HA Patron Tom follows in the footsteps of Fred Sirieix and Heston Blumenthal to support the cause making one seriously lush trio.

Tom says: "Invisible Chips are a great invention dreamt up by Hospitality Action. They're available online, at my pubs and other participating venues across the UK. All the money from every portion of Invisible Chips you buy goes directly to Hospitality Action to help them support staff within the hospitality industry whose jobs are literally disappearing."

Tom's Tantalisingly Tasty Invisible Chips are not just low carb but no carb and they're sure to fly off the invisible shelves in record time. Don't delay in grabbing your portion. 

In recent weeks we've seen Hilton, The Alchemist, Friday's UK and countless others sign up to become Invisible Chip stockists just like Tom. With the furlough scheme now closed we’re already experiencing a second wave of demand as hospitality people struggle with what should be taken for granted, putting food on the table and keeping a roof over their head. By adding Invisible Chips to your menu you'll be helping us support some of the most vulnerable people who have either already, or are about to lose their job.


Thank you so much for chipping in.

“The hospitality industry has been hit hard by the Covid-19 pandemic. It’s heart-breaking to see the impact it has had on the livelihoods of passionate, motivated people, many of whom have been left without an income. Hospitality Action provides much-needed relief to those individuals – and we’re delighted to be supporting their latest initiative at more than 50 of our restaurants and bars across the UK. Invisible Chips are a great talking point for our guests and our own teams – a simple, clever way to raise awareness of the devastating impact of this pandemic on so many people. I’m looking forward to tucking into my first portion!”

Emma Banks, Vice President, F&B Strategy & Development EMEA, Hilton