Get Involved. 30,000 Miles To Hell and Back
30,000 Miles To Hell and Back
Thursday 10th June – Friday 18th June
This summer, we're challenging the country to travel To Hell and Back to raise much-needed funds for Hospitality Action.
For a week in June we're asking you to run, cycle or walk to help hospitality people in crisis. To Hell and Back builds on our inaugural virtual fundraiser, last year's 20,000 Mile Hospitality Challenge which saw over 500 participants combine to travel the coastline of the UK - and raise over £75,000 in the process.
Since the first lockdown, in March 2020, hospitality workers have experienced unimaginable hardship: lives and livelihoods have been lost; mental health has been challenged; businesses have closed. The past year has been nothing short of hellish, in short, this past year, they've been through hell.
That's why we're heading To Hell and Back on our virtual fundraising challenge, this June.
We want you, our participants, to combine your sporting activities to help us cover an epic 30,693 miles as we virtually visit four actual hells on earth: towns called Hell in California, Michigan and Norway; and Hell Creek in Montana. Crucially, this is a return journey. Yes, we're heading to Hell - but we're coming back again, as a team, just as the UK's resilient hospitality industry will be back in full attack, in the coming months.
You can clock up the devilish miles by cycling, walking and running in your local area, tracking and sharing your collective efforts online. By going To Hell and Back and fundraising along the way you'll help make a fundamental difference to the lives of those in our sector who most need support.
Are you in? Hell Yeah!