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In 2015 Principal Patron Jason Atherton opened several of his London restaurants for one special Sunday, donating his profits to Hospitality Action, and Social Sunday was born. Since then Social Sunday has grown to become a UK-wide moment of fundraising for HA.
The great thing about Social Sunday is that it’s up to operators what they do to raise money. Previous fundraising efforts have ranged from cocktail masterclasses with loyal customers to after-dinner speeches from sporting icons and mini-festivals with barbecues and local bands. Social Sunday is a great opportunity to engage customers, staff, suppliers and the wider local community to raise vital funds but also to promote the values of each venue taking part.
In 2019 we want to recruit even more operators to participate in Social Sunday to raise funds for our important work, and to showcase how dedicated the UK industry is to looking after its own. Restaurants, hotels, pubs, bars and foodservice operators are encouraged to undertake fundraising activities either on Sunday 7th July or in the week building up to the event.
To find out more and sign up visit the dedicated Social Sunday website at: www.socialsunday.org.uk