Our Campaign

Hospitality Action unveiled its brand new advertising campaign at The Cateys on Tuesday 7th July. The hard-hitting adverts feature images of five of the UK’s most renowned chefs having fallen on hard times and aims to raise awareness of the charity and issues that affect hospitality workers both past and present.

The UK wide campaign depicts Hospitality Action Patron and Trustee Jason Atherton struggling with an addiction, Angela Hartnett illustrated as a victim of domestic violence, Tom Kerridge as facing a critical illness, Heston Blumenthal Principal Patron of Hospitality Action, portrayed as suffering a serious injury and Ashley Palmer-Watts shown as a sufferer of depression.

Last year our Employee Assistance Programme enabled 86,000 employees from 78 different companies to access 24/7 support and assistance and we spent almost 600,000 supporting 1,790 people in need. We hope the campaign will raise greater awareness of Hospitality Action and highlight how we can help industry employees to find the right solutions to the problems they’re facing.

 

Jason Atherton
Michelin Starred Chef, The Social Company
The hospitality industry is a difficult industry to make it in. Hospitality Action is there to help when things aren’t running so smoothly and will never turn anyone away. It truly is an inspiring charity that offers vital assistance to anyone in the industry that find themselves in crisis.”

Click here to see the advert


Tom Kerridge
Chef Patron of Two Michelin Starred, The Hand & Flowers
“Hospitality Action is a wonderful charity that exists to specifically support the hospitality industry. It is there for anyone in the industry who might be struggling, maybe they’ve been diagnosed with a disease, have an affliction, a form of addiction or just need a helping hand. It’s a great charity that helps our people to find real solutions to the problems they are facing.

Click here to see the advert


HOS026_Chef banners_captions_200x2505Angela Hartnett
Chef Proprietor of Michelin Starred Murano
“On the surface we see all of our guys and girls turn up to work each day but you don’t always know what’s going on with them behind the scenes. Everyone is vulnerable and it’s our responsibility as employers to make sure we understand and support our staff, anyone’s circumstances can change in an instant. We all have our weaknesses and our industry demands a hell of a lot from all of us. The more we can support our people, the better for everyone. Getting behind a cause like Hospitality Action aids us in the long run.”

Click here to see the advert


HOS026_Chef banners_captions_200x250Heston Blumenthal
Hospitality Action Principal Patron 
“Hospitality Action is an incredibly important charity. The support it gives to people across the hospitality industry is vital. Issues like domestic violence, general illness and accidents can happen to people who have spent their lives working in this industry, putting in a lot to end up with nothing – that’s where Hospitality Action comes in.”

Click here to see the advert


Ashley Palmer-Watts
Group Executive Head Chef, The Fat Duck Group
“Over the years I’ve seen first-hand the benefits of Hospitality Action and the support that they bring to various members of our team, front and back of house. What’s most important is that they make it really easy to get support and you always know its there when you need it.”

Click here to see the advert

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