Sushi masters, cricket matches and communal tables: Social Sunday is just one month away!

Social Sunday is just one month away today, and chefs across the nation are hatching some grand plans to mark it and raise funds for Hospitality Action. and help transform hospitality lives.

Social Sunday was the brainchild of Michelin-starred chef Jason Atherton. For three years, Jason, principle patron of HA, has run the event to fundraise for the charity. Since launching Social Sunday in 2015, he has raised over £100,000 to help his fellow hospitality professionals.

This year, on 1 July, we’re taking the concept nationwide – and operators are  finding some imaginative ways of supporting.

As usual, Jason’s London restaurants will play host to a fantastic roster of guest chefs, among them Tom Aikens, Tom Sellers, Paul Ainsworth, Martin Morales, Clare Smyth and sushi master, Endo Kazutoshi.

At Dom Chapman’s Beehive in White Waltham, meanwhile, Social Sunday will be piggy-backing lunch service, a hog roast and a spot of cricket.

HA patron and super-supporter Heston Blumenthal is adding a £1 donation on all bills at The Fat Duck, The Hinds Head, The Crown, The Perfectionists’ Café and Dinner by Heston London during the week of Social Sunday.

Another HA patron, Tom Kerridge, is kindly donating a percentage of takings at the Hand and Flowers and the Coach on 1 July.

Further west, Niall Keating and The Caterer’s Hotelier of the Year Sue Williams are welcoming the legend that is Sat Bains to Whatley Manor, where Niall and Sat will be cooking up an eight-course storm together.

Further up the country, at Manchester’s Hotel Football, there’s a Sunday lunch in our honour …

… and Gary Usher’s growing northwest empire (well done on the Pinion crowdfunding triumph – £86k!!) will be holding Social Sunday dinners in all four of its restaurants: Sticky Walnut, Wreckfish, Hispi and Burnt Truffle. Guests at all venues will enjoy five-course tasting menus at communal tables, in keeping with the social aspect of the evening.

North of the border, Tom Kitchin will be adding £1 to every bill throughout July.

With Social Sunday four weeks away, there’s still time to find your own way to support Hospitality Action. Please shout if you need our help.

 

 

 

Sunday service: how you can help transform hospitality lives on 1 July

This summer, Hospitality Action (HA) is calling on chefs, restaurateurs and hoteliers across the country to come together and raise funds in support of people who work or have worked in hospitality and find themselves in crisis.

The industry charity aims to unite the UK’s hospitality community on Social Sunday – and help transform the lives of those working in the hospitality industry.

Social Sunday was the brainchild of Michelin-starred chef Jason Atherton. For three years, Jason, a patron and trustee of HA, has run the event to fundraise for the charity. Since launching Social Sunday in 2015, he has raised over £100,000 to help his fellow hospitality professionals.

This year, on 1 July, HA is taking the concept nationwide and asking operators up and down the country to support Social Sunday by taking part in the biggest lunch service ever.

Jason Atherton explains: “This is the fourth year of Social Sunday, and the industry has never operated in a tougher climate than the one we’re currently experiencing. When times are hard, it’s important that we look after our own – and that’s what Social Sunday is all about.

“This year, HA’s Chief Executive Mark Lewis and I are asking operators across the nation to help in any way they can. Every offer of support, no matter how small, will help build a wave of generosity towards industry professionals who need HA’s help most.”

Social Sunday is a chance for businesses to engage their local customer base and raise money for a good cause.

This year, we aim to build on the strong foundations laid by Jason and establish Social Sunday as one of the stand-out dates in the hospitality calendar. If the industry comes together, I know we can achieve something remarkable.

Jason’s restaurants welcome guest chefs to create bespoke tasting menus, with profits going to HA. But the charity has created a range of fundraising ideas for the event, meaning restaurants and hotels can commit at whatever level suits them. Even if you can’t open up on Social Sunday itself, there are plenty of ways to get involved in the weeks around it.

Ways of getting involved include:

  • Hosting a cookery demo for local customers pre-service and donating proceeds.
  • Inviting a local celebrity to speak and create an “audience with” lunch.
  • Holding an auction or raffle during the week of Social Sunday, donating proceeds.
  • Inviting your suppliers to gift you produce for Social Sunday and donating your savings.
  • Applying a discretionary extra charge to bills for the week of Social Sunday.
  • Donating a percentage of profits for the day after covering costs.

Would you like to be a part of Social Sunday? You’d be helping people like Liam … and Samantha.

To join the movement, email me at mlewis@hospitalityaction.org.uk or call me on 07919 324978.