This year, the cream of the UK’s hoteliers will again don aprons and white gloves to work as waiters and sommeliers at our fourth biennial Back to the Floor event.
The idea is simple: eminent hoteliers dredge their service experience from the dustiest corners of their memories and negotiate some fiendish tasks (think silver service-d peas …), while their table guests reach for umbrellas and sou’westers to avoid a drenching by the hapless sommeliers.
This year’s event takes place at the Dorchester Hotel on 26 April, when 75 hoteliers, from Jason Adams of the Lygon Arms to Pim Wolfs of Dormy House, will be going back to their roots in aid of Hospitality Action.
I’ve been a sommelier at the previous three incarnations of this event. In Year One, at Pennyhill Park in 2013, I had the dubious honour of being named the lowest tipped sommelier, for which I was awarded a bottle of Blue Nun and the trophy pictured above. As I recall, Jeremy Rata helped me drown my sorrows with a steady supply of Laphroaig, later, in the hotel bar.
As well as the 75 hoteliers waiting at table, the Dorchester’s ballroom will be jam-packed with hotel teams who’ve come to watch their bosses’ ritual humiliation. We think this, and the storm of social media attention the event aways creates, makes Back to the Floor eminently sponsor-able.
Interested? Give me a call on 07919 324978.