Hi, I’m Jeremy, and it’s my third week as the newly-appointed Marketing Director at Hospitality Action.
During my career I’ve been lucky enough to work close to the hospitality industry for The Caterer magazine, and in digital fundraising for the international charities WaterAid and Christian Aid. I’m looking forward to bringing my experience to HA as we embark on the next exciting phase in our evolution.
The highlight of my first week was getting to experience the generosity of our supporters at first hand. I was lucky enough to join chefs Jose Pizarro along with Chris and Jeff Galvin as they prepared signature dishes for an audience of fans, foodies and suppliers – all for the benefit of HA. I was taken with how committed they were both to their own teams but also the wellbeing of the wider industry. As the auction lots rolled in, I felt a real sense of pride for our industry and those who work to support it.
As a marketing chap, I’ll be thinking about how we describe ourselves, our beneficiaries, supporters and what we do. World Mental Health Day last week was a great thought starter.
There has been a step change in the way we talk about mental health, and it’s a fantastic thing to see. From Chef Andrew Frost who took to Instagram to share the story of how HA’s action line had helped him, to high profile leaders like Sat Bains symbolically removing themselves from social media to raise awareness of the pressures of our always-on lifestyle. Our friends (and my former colleagues) at The Caterer even dedicated a whole issue of the magazine to the campaign. All of these things point to a de-stigmatisation of mental health which is something HA and other charities have been working towards for years and a fact we should celebrate.
I can’t wait to start work on developing the way we communicate how we help people and the difference it makes to their lives. Ours is a fraternal industry and the people who HA help aren’t miles away – they’re our colleagues, friends and employees – and who knows – maybe one day, any one of us could need a bit of help. HA, and the wider industry helps out our friends in a time of need to help them get back on their feet. I’m keen to evolve how we tell these stories and to develop new ways that you can support us to do more of this vitally important work.
Watch this space! I’m keen to hear any comments, stories or thoughts, drop them in the comments section below or email me at jgibson at hospitalityaction.org.uk