Social Sunday was the brainchild of Michelin-starred chef Jason Atherton. For three years, Jason, principle patron of HA, has run the event to fundraise for the charity. Since launching Social Sunday in 2015, he has raised over £100,000 to help his fellow hospitality professionals.
This year, on 1 July, we’re taking the concept nationwide – and operators are finding some imaginative ways of supporting.
As usual, Jason’s London restaurants will play host to a fantastic roster of guest chefs, among them Tom Aikens, Tom Sellers, Paul Ainsworth, Martin Morales, Clare Smyth and sushi master, Endo Kazutoshi.
At Dom Chapman’s Beehive in White Waltham, meanwhile, Social Sunday will be piggy-backing lunch service, a hog roast and a spot of cricket.
HA patron and super-supporter Heston Blumenthal is adding a £1 donation on all bills at The Fat Duck, The Hinds Head, The Crown, The Perfectionists’ Café and Dinner by Heston London during the week of Social Sunday.
Another HA patron, Tom Kerridge, is kindly donating a percentage of takings at the Hand and Flowers and the Coach on 1 July.
Further west, Niall Keating and The Caterer’s Hotelier of the Year Sue Williams are welcoming the legend that is Sat Bains to Whatley Manor, where Niall and Sat will be cooking up an eight-course storm together.
… and Gary Usher’s growing northwest empire (well done on the Pinion crowdfunding triumph – £86k!!) will be holding Social Sunday dinners in all four of its restaurants: Sticky Walnut, Wreckfish, Hispi and Burnt Truffle. Guests at all venues will enjoy five-course tasting menus at communal tables, in keeping with the social aspect of the evening.
North of the border, Tom Kitchin will be adding £1 to every bill throughout July.
With Social Sunday four weeks away, there’s still time to find your own way to support Hospitality Action. Please shout if you need our help.