Back to the Floor 4 breaks all records!

On Friday night a packed ballroom at London’s Dorchester Hotel hosted our fourth Back to the Floor event, in association with, and raised a whopping £130,000 for HA!

Our esteemed waiters and sommeliers

The biennial fundraising event challenges senior figures from the hotel industry to ‘go back to the floor’ taking on silver service and sommelier roles for a gala dinner of colleagues, clients and industry guests. Over 80 industry volunteers served 400 guests, competing in teams to secure the most tips from their intrepid guests who endured more than their fair share of mishaps, breakages and the odd dropped bread roll.

Further entertainment was provided by the London Community Gospel Choir (huge thanks to Pete Crome, Chairman and CEO of Skibo Ltd, for arranging the entertainment)

The London Gospel Community Choir

…..and there was also a raucous auction during which Chef Raymond Blanc OBE took to the stage to promote a lot donated by The Raymond Blanc Cookery School at Belmond Le Manoir aux Quat Saisons which achieved a staggering £10,000 winning bid.

The live auction in full swing!

Our Chief Executive Mark Lewis says:

“Back to the Floor is without doubt the jewel in our fundraising crown. Philip Newman-Hall, Danny Pecorelli [of Exclusive Hotels and Venues] and Zoe Jenkins [Dorchester Collection] worked tirelessly to bring together a barnstorming evening of fun, laughs and some fiercely competitive fundraising. I am humbled by the amount of money raised on the night, which beat all previous records and I will never quite recover from the sight of some of the most senior figures in the industry doing the conga for HA! The amount of money raised is transformational, and it will be put to good use to support hospitality workers as they face life’s challenges.”

L-R, Danny Pecorelli, Philip Newman-Hall and Mark Lewis

Back to the Floor is the result of a collaboration between Philip Newman-Hall and Danny Pecorelli who have steered the growth of the event since its inception in 2013. Since then the event has grown, attracting more volunteer waiters and sommeliers and raising increasingly impressive sums of money. Zoe Jenkins of the Dorchester Collection has been part of the organising team since 2017, and the event was kindly hosted on a complimentary basis by the Dorchester hotel.

Headline sponsors with HA CEO Mark Lewis

Of the event Kamile Riza, Sales Manager of headline event sponsor commented. were delighted to support Hospitality Action and Back to the Floor as headline sponsors. It’s such a vibrant event with a great sense of fun, raising essential funds. Every employee plays a key part in the success of the hospitality industry, and team work, flexibility and enthusiasm are vital for all roles in the sector. This event celebrated that, and our team really enjoyed their evening as sommeliers!”

Zoe Jenkins & Philip Newman-Hall

Philip Newman-Hall commented.

“On behalf of Danny, Zoe and myself can I add my grateful thanks to those who volunteered to work at Back to the Floor. To have raised £130,000 for our own charity whilst supporting The Dorchester team was a magnificent achievement. I am delighted to confirm that the event’s future is secure thanks to the kind offer from Sally Beck to host the event at the Royal Lancaster in 2021.”

Sally Beck, Royal Lancaster London – our Back to the Floor 5, 2021 host!

Brands including, Dorchester Collection, Umbrella Training, Zenith and Diversey, Exclusive Hotels, Laurent-Perrier, Hatch Mansfield, Matthew Clark, Louis Jadot, PSAV and Hospitality Photographic by Ben and Jeremy kindly supported the event, their continued commitment to the Back to the Floor is testament to their commitment to the wellness of the industry.

Huge thanks to everyone who made the night possible, we’re looking forward to 2021 already!!

No ordinary quiz night

Calling all Agatha Quiztie’s and Quiz Akabusi’s: the Hospitality Action Big Fat Quiz makes a comeback this spring!

Have you got what it takes to be crowned our 2019 Quiz champion?

Taking place on Monday 20th May at the London Hilton on Park Lane and hosted by 90’s icon Pat Sharp, this will be a quiz night like no other. Last year saw over 500 brainboxes battle it out from companies including Coca-Cola, BaxterStorey, The Caterer, The Goring and Unilever Food Solutions. A staggering £85,000 was raised and, with your help, we want to raise even more this time round.

Our Big Fat Quiz, supported by Bidfood, is the perfect evening to network, entertain colleagues, treat your team and most importantly, show off just how smart you are! Of course, as a HA event you can expect more than a bowl of chips and a warm beer, all guests will enjoy a drinks reception, delicious three course meal with wine and a goody bag. Tickets are £140 each or £1,300 for a table of 10 and the funds raised will go towards helping those most in need across the hospitality industry. There will also be a live auction hosted by the legendary Brian Turner CBE with many exclusive items up for grabs.

If you think you’ve got what it takes to be our 2019 quiz champion simply send me an email: or give me a call: 020 3004 5504 or and book yourself in to the biggest night in town!

Stand up and be counted: How you can lend your support this year

2018 was yet another record 12 months for HA as we spent over £880,000 supporting more hospitality people in need than ever before. We were there for the waiters and chefs, event planners and kitchen porters, restaurateurs and food operators, to make sure that every member of our community had somewhere to turn in their hour of need. With UK hospitality set for an uncertain time one thing will remain set in stone; HA will be there to lend a helping hand when times get tough.

Of course, we can only be there thanks to the generosity of our fantastic supporters. A great way to get involved and kick start our New Year fundraising is to attend one of our renowned events! Not only will you network with industry greats, have a fantastic time and enjoy delicious food and wines but the money we raise will help people just like Rebekah, Daniel and the Ellis family. Be sure to save the following dates so you and your colleagues can attend one of the following fantastic events:

A Tour of Highclere Castle including lunch and afternoon tea at
The Vineyard at Stockcross, Monday 8th April
Enjoy a stunning three course lunch at the Vineyard
with a tour of Highclere Castle, the real ‘Downton Abbey’

Back to the Floor 4, The Dorchester, Friday 26th April
It’s fourth time lucky as senior figures from the industry go Back to the Floor once again!

The Big Fat Quiz, Park Plaza Westminster Bridge, London, Spring TBC
Put your general knowledge to the test and be sure not to miss out
on your chance to become our 2019 Quiz champion

Northern Polo Day, Cheshire Polo Club, Sunday 23rd June
Enjoy a wonderful lunch prepared by award-winning winning chefs
prior to a thrilling game of polo

Social Sunday, nationwide, Sunday 30th June
Participate in Social Sunday and serve up something special this summer

South West Polo Day, Beaufort Polo Club, Sunday 15th September
Enjoy an outstanding lunch prepared by award-winning chefs
prior to a spot of polo and afternoon tea

Northern Lights Dinner – Autumn TBC
Celebrate the best the North West has to offer

Chairman’s Golf Day, Buckinghamshire Golf Club, Wednesday 9th October
Join us for our fourth annual Chairman’s Golf Day

Christmas Fundraising Dinner, London, Monday 25th November
Kick-start the party season with HA; celebrated chefs to be announced

If you fancy taking on a personal challenge don’t forget we have plenty of adrenaline-filled experiences in store for those wishing to raise funds and get fit at the same time.

Or why not consider nominating us as your Charity of the Year? By doing so you’ll have the opportunity to promote your organisation to a wider audience, achieve your Corporate Social Responsibility objectives, motivate and team build, generate great PR and, most importantly, make a real difference whilst having fun!

However you decide to support us this year you’ll be making a real and direct difference. Now is the time to stand up and be counted so be sure to keep an eye on our events page or send me an email to get involved.

Commit to getting fit in 2019

Happy New Year to all of our fantastic supporters, I hope you had a restful Christmas and you’re looking forward to the year ahead. Who knows where it will take you! After the indulgences and excesses of the festive season, this is the time of year that we resolve to get fitter, maybe lose a few pounds and set a goal to work towards. If this sounds familiar, and you need a little motivation, why not sign up for a challenge event on behalf of HA today?

Take a look at these fun and adrenaline pumping challenges that you can choose from:

The Great Manchester 10k – Sunday 19th May
Le Tour de Cuisine, The Cotswold Cycle Challenge – Monday 10th June
ASICS London 10k – Sunday 21st July
Prudential Ride London-Surrey 100 – Sunday 4th August
Le Tour de Cuisine, The Northumberland Cycle Challenge – Monday 9th September

Not to mention year-round sky dives at locations across the UK for the thrill seekers amongst you!

By working towards a challenge with HA you’re more likely to hit your fitness goals and fundraising targets knowing that every hill you cycle or mile you run will help fellow hospitality people in need.

Mark West and his mum

The money you raise by committing to get fit on our behalf will go towards helping people just like Mark whose mum passed away from lung disease last year. With no life insurance or funeral policy in place, and no other close relatives to share the burden, Mark and his brother were left to split the cost of her funeral between them. Thankfully we were able to help cover Mark’s share due to the overwhelming generosity of our supporters. Please rest assured that every mile you run or hill you cycle will make a massive difference to the lives of our industry colleagues.

To make 2019 your time to shine simply give me a call on: 020 3004 5504 or email me:

Here’s to a great year ahead!

Be like Raymond Blanc and help us to raise funds this Christmas

Christmas can be a particularly tough time of year for those who work in hospitality. With long hours and demanding work schedules, those who turn to us for support have little time to focus on themselves as they do all they can to give others their perfect Christmas. And that’s why, two weeks ago, celebrated Chef and Hospitality Action Patron Raymond Blanc OBE kick-started our festive celebrations at a rather special fundraising dinner which raised an epic £29,000!

Agnar Sverrisson and Monsieur Blanc

Monsieur Blanc was joined behind the stoves by some of his protégés and peers including Benoit Blin and Gary Jones of the two Michelin-starred Belmond Le Manoir aux Quat’Saisons, Robin Gill of the award winning The Dairy and Aggi Sverrisson from the Michelin-starred Texture. Lending support throughout the evening was Chino Latino’s Executive Group Chef Werner Seebach who opened his restaurant doors at the Park Plaza London Riverbank and enabled us to host our final fundraising dinner of 2018 at this fantastic location.

The mouth-watering main course

We are extremely thankful to all of our sponsors including Aubrey Allen, Classic Fine Foods, Devon Eel Company, Jellybean Creative Solutions, Mash, Oranka, Reynolds, Swaledale, Taittinger, Wellocks and Wenlock Spring as well as prize donors, including Condé Nast Johansens who contributed a fantastic £500 worth of gift vouchers, to help ensure the evening’s success.

It’s not too late to raise money on our behalf this December. For a quick way to help us #spreadsomewarmth simply text WARM18 £10 to 70070 to donate £10. Or why not sign up to our “Hats off for HA” campaign where we’re asking restaurants and hotels to donate their cloakroom fees during the month of December. To find out more and get your fundraising pack email Kirsty at or give us a ring on: 020 3004 5505.

Social Sunday 18 – A Glorious Way to Support HA

Yesterday I was lucky enough to join our photographer, the talented Martin Edwards, and The Social Company’s Social Media & Marketing Executive Stephanie Mercer, as we visited each of Jason Atherton’s London restaurants that were taking part in Social Sunday 2018. This is the first time the initiative has gone beyond The Social Company with restaurants nationwide taking part to raise funds on our behalf. As Jason says, the day belongs to the industry and with chefs from Sat Bains and Niall Keating and Gary Usher hosting events in our honour Social Sunday has spread much further than we could have hoped. Our thanks to  OXBO Bankside for kicking off proceedings last Friday where chef Paul Bates was joined by England rugby legend Simon Shaw to cook up a three course storm.

My Social Sunday started bright and early at Sosharu in Farringdon, just a minute away from the Hospitality Action office. Chefs Alex Craciun, Edoardo Pellicano, Kazutoshi Endo, Oliver Marlow, Patrick Powell, Chase Chase Lovecky and Hannah Catley were in the middle of preparing their dazzling six course menu, including grilled lamb rump, courgettes and black garlic and razor clams, barbequed peas, hazelnut and mint. Spirits were high as the chefs tucked into a bacon buttie breakfast ahead of their busy service.

After a 20 minute cab ride our next stop was Social Wine & Tapas in Marylebone where Head Chef Marcus Rohlen and Executive Head Sommelier at Pollen Street Social Laure Patry were joined by guest chefs from Ceviche. Service was in full swing when we arrived with diner’s tucking in the mouthwatering fish, meats and perfectly matched wines, all in aid of HA!

It wasn’t long before we made our move to Social Eating House where Paul Ainsworth and Paul Hood were in fine form. The kitchen was buzzing with lucky guests seated at the chef’s table enjoying the view (and the heat!) generated from the hard working brigade. Not for the faint-hearted dishes on offer included pig’s head fritter and octopus. Needless to say both were delicious!

A ten minute walk away we joined the gang at Little Social, headed up by the talented Clare Smyth and Cary Doherty. Service was coming to a close when we arrived with happy guests tucking into the most amazing Eton Mess I’ve ever seen. After a few photos we left the chefs to celebrate their achievements.

With the fun drawing to a close our last stop was Pollen Street Social, just across the road from Little Social. HA Champion Jason Atherton was joined by Tom Aikens and Tom Sellers to cater for the sold out restaurant. The kitchen ran like clockwork and everyone was delighted when the chefs took the time to pop out and greet everyone making the occasion even more memorable.


Before I knew it, it was time to say goodbye to Martin who had one last Social Sunday engagement…a fabulous hog roast at The Beehive in White Waltham hosted by Dominic Chapman. A spot of cricket, live music and gorgeous food in the glorious sunshine. A fantastic end to the day!

Whilst Sunday 1st July may be over that doesn’t mean it’s too late to take part in Social Sunday 2018. Stem by Neo in Mayfair are hosting a Summer Party at the end of the month in our honour whilst The Fat Duck Group are amongst those who have added a discretionary £1 donation to diner’s bills all this week. If you’d like to take part too please give me a ring on: 020 3004 5504. And of course, our heartfelt thanks to everyone who has already participated in some way, shape or form. Put simply, without you we wouldn’t be able to help so many people in need.

A Whole Lot of Fun – Flagship Quiz Breaks Records!

A record-breaking £85,000 was raised on Wednesday evening at our annual Big Fat Quiz! Taking place at the Park Plaza Westminster Bridge London the event was an enormous success and raised the most since the quiz began back in 2007!

The fundraising got off to a fantastic start when Daniel Pedreschi, Regional General Manager UK at PPHE Hotel Group presented us with a cheque for £19,533 – raised through the popular StreetSmart Campaign.

The quiz, hosted by legendary DJ Pat Sharp saw joint team CESA, Jellybean Creative Solutions, Propercorn and Wenlock Spring crowned champions out of the 55 competitive teams who took part. It was a closely fought battle with joint team Delifrance, Kellogg’s and Tyrells in second place and The Caterer coming third.

Over 500 guests enjoyed a three course meal of ham hock, chicken and leek terrine, slow-cooked shepherd’s pie and apricot and vanilla sponge mousse with coconut ganache and almond crumble. Guests were also able to bid on star auction lots, hosted by celebrated chef and HA Patron Brian Turner CBE, including an overnight stay for two guests in a Suite at The Dorchester and two tickets to see the England v India test match at Lord’s this summer.

It goes without saying that we’re extremely grateful to all of our sponsors, without whom the evening simply wouldn’t have been possible. Sincerest thanks to Bidfood, the Park Plaza Westminster Bridge, Syft, Fusion FSM and all those you see listed above.

It was a fantastic evening! If you’d like to host your own (slightly smaller!) quiz to raise funds for Hospitality Action, or you have a brand new fundraising idea you’re keen to get off the ground please give me a ring on 020 3004 5504 to talk things through.

Rugby Legends and Super Chefs Raise £40,000 for HA!

On Monday evening we hosted our inaugural Rugby Legends Dinner at Deer Park Country House Hotel. It was a tremendous occasion which raised a whopping £40,000!

Our 200 guests enjoyed delicious food prepared by a brigade of some of the UK’s pre-eminent chefs, all from or with links to the west country; Dominic Chapman of The Beehive, White Waltham, Jude Kereama of Kota, Nathan Outlaw of Outlaw’s Fish Kitchen, Josh Eggleton of The Pony & Trap, Guy Owen of The Idle Rocks, Paul Ainsworth of Paul Ainsworth at Number 6 and Michael Wignall formerly of Gidleigh Park. Thanks also goes to Hadleigh Barrett, Executive Chef at Deer Park for opening his kitchen to us!

Stuffed courgette flower with burrata, artichokes, beetroot & sultanas, pine nut vinaigrette by Dominic Chapman, The Beehive

Our lucky guests also enjoyed the company of a host of rugby union superstars who entertained us all with tales from on and off the pitch. We are extremely grateful to them all for giving up their time free of charge; David Flatman, Phil Vickery MBE DL, Jeremy Guscott, Alex Brown, Phil Dollman, David Flatman, Andy Hazell, Kai Horstmann, Lee Mears, Matt Powell, Nigel Redman Andy Reed, Gareth Steenson, and Nolli Waterman alongside football legend Paul Tisdale.

L-R: Nathan Outlaw, Phil Vickery MBE DL, Guy Owen, Josh Eggleton and David Flatman

We are of course also indebted to our headline sponsor Sharp’s Brewery for their tremendous support, without them the event would not have been possible. Special mention also goes to Chase Distillery, Enotria&Coe, Exposure Photo Agency, Oliver Harvey, The Pig, Salt Media, Total Produce, Udale Speciality Foods and Wing of St Mawes for being so generous.

Events like these are only made possible thanks to the dedicated supporters who give up their time to help us on a voluntary basis, people like Andrew Foulkes MI who masterminded the event and Mark Godfrey FIH MI who gave us free rein of Deer Park Hotel. Needless to say we are always in need of ambassadors just like Andrew and Mark, from right across the UK, to lend their support. If you’d like to get involved in the charity, in any way, shape or form, please give me a ring on 020 3004 5504. It would be great to hear from you.

London to Paris in memory of Paul

When Denise contacted the Hospitality Action fundraising team to let us know she was cycling London to Paris on our behalf we felt we had to share her story. In just under six months Denise will undertake this gruelling challenge and will need to summon all her strength and determination to ensure she crosses the finish line over 300 miles away.

Denise says: “My husband Paul became a chef at 15 and felt like he had found his calling. He became one of the youngest Master Chefs at 23 and worked in some of Scotland’s best hotels. He was a fun and fantastic mentor, a calm and fair boss and was well liked and respected by all who met him. Despite regularly working 60-90 hours a week Paul loved his industry and talked food 24/7. Tragically the pressures of the job got too much and Paul passed away last September.

When eating out or perhaps staying in a lovely hotel we do not give much thought to those behind the scenes who provide us with comfort and luxury, however they often work long hours and in stressful conditions foregoing on the normal family life and interests the rest of us take for granted. In memory of Paul, and to give myself a focus, I am taking part in this epic challenge and hope to raise both funds and awareness for Hospitality Action.”

Needless to say we are so very grateful to Denise for committing to this all encompassing challenge. She faces countless hours of training and an unforgiving fitness regime in order to take part. The cycle will be especially emotional for Denise as it will also mark the one year anniversary of Paul’s passing but we know she can do it and will be there every step of the way to support her. If you’d also like to show Denise your support please take a moment to visit her Just Giving page to donate what you can:

Alternatively if you’d like to take part in your own challenge event, for any reason, please give me a ring on: 020 3004 5504 to talk over the many options available.

The heartfelt reasons behind our supporters’ generosity


There are many reasons why someone might support Hospitality Action. Some individuals may want to get fit and will cycle many miles in our honour to do so whilst others may want to boost staff morale and indulge in a delicious cake sale.

Yet the overwhelming majority of our supporters raise funds for more heartfelt reasons. They may know someone we assisted or they may have been affected by one of the many challenges we guide people through every day.

Zan Kaufman, founder of London burger chain Bleecker, is fundraising for us for this very reason, in memory of her brother Mark who passed away last year. Zan says: “My brother Mark worked his entire life in hospitality. From being a room service runner to managing restaurants, it was what he liked to do and where he fitted in. He spent a summer at Bleecker too. Mark was charming and funny and had a talent for commanding the attention of a room. He loved his maître d’ role, where he was especially popular with the older ladies of Miami Beach.

Mark suffered from mental illness and addiction. Last April, he overdosed and passed away at 35 years of age. Hospitality accepted Mark when other fields wouldn’t. It allowed him to stay himself whist still struggling with this disease. For this I am grateful. Mark’s birthday is March 1st. On this day, Bleecker will donate all of its profits to Hospitality Action to help support and build awareness around mental health and addiction.”

We are indebted to Zan and everyone at Bleecker for supporting us in this way. March 1st won’t be an easy day for Zan and her team but this generous method of fundraising will ensure we can support many more just like Mark. If you’re in London on March 1st and close to Victoria, Spitalfields or Bloomberg please consider treating yourself to a meal at Bleecker in Mark’s honour.

Alternatively if you’d like to raise funds for a reason close to your own heart please give me a ring on: 020 3004 5504 or phone Liam at Bleecker to learn how to set up a similar scheme in your own place of work: 07751217612